‘I have a friend, a designer who, when he sees his twenty by twenty metre trademark in neon on a building in Milan, suffers knowing that he has not signed it. I have the opposite problem, maybe it could be solved through publication in the most manageable newspaper, or anonymously. Today I can no longer image a Füssli or a Raphael or an Ingres, even if I love them dearly: you cannot remain bound to the privilege of the hand’. 

Alighiero Boetti